The Project

How we are raising awareness about blood and organ donation

Action On Blood, won funding through the BAME Community Investment Scheme to promote organ and blood donation SPECIFICALLY to black African and Caribbean communities. Our project is a Social Impact NOLLYWOOD movie! 

What we are hoping to create/achieve
Our goal is to use the power of film to engage people in Black African and Caribbean communities about blood and organ donation.  We will be producing and showing a short movie that tells the story of what it is really like to live with a medical condition where you’re dependent on the generosity of strangers to keep you alive or well.  We believe that storytelling and the collective viewing experience will enable frank dialogue about the various myths, misconceptions and excuses that exist and hopefully, provoke people to action.  To entertain whilst we raise awareness about serious matters, we will be adopting the melodramatic styles found in popular entertainment from Nigeria’s film industry, Nollywood.
 
Why we think it is important to raise awareness of organ and blood donation
COVID-19’s disproportionate impact on Black communities exposed health inequities that we have long recognised exist in our health system.  Whilst there are causes outside our control, we must acknowledge that there are things we do or don’t do, as the Black community, that can exacerbate our problems.  Our ambivalence, or hesitancy, around voluntary blood and organ donation are clear examples of that.
 
We know what people are suffering and going through in the Black community because of a lack of organs or blood.  But it doesn’t have to be this way.  We CAN do something about it! But how will people know that they can save a life unless we tell them?  It’s like that phrase in the bible – “My people perish for lack of knowledge!” (Hosea 4:6).
 
Why we applied
We feel that urgency to raise awareness about donation. 
 
This is the second project that we are doing through the Community Investment Scheme.  Despite the struggle of doing the first project during the lockdown, the support we received from NHSBT really enabled us to get out into the community and have amazing conversations with people about organ donation.
 
Really, it was a no-brainer to apply again.  This time, we’ve gone for a more ambitious project and we are all so excited about its potential and reach.

Get involved

It takes a long time to produce a decent movie – involving pre-production, filming, post production and promotion – so you won’t be able to watch the results of this project for a while yet. 

However, you don’t have to wait for the movie to come out AND you don’t have to be settle for being passive viewers.   YOU can be part of this amazing project by:

  1. Getting involved in a range of pre-production activities and post-production events.  WATCH THIS SPACE for opportunities to talk to families affected by blood or organ donation and meet the medical professionals involved in providing these life-saving treatments. 
  2. Joining our virtual Marketing and Promotions team. We are looking for bloggers, columnists, radio and TV presenters and other media-savvy and highly socially-connected individuals to help us raise awareness about our project and the upcoming movie.  SEND US AN EMAIL (at info@actiononblood.org) TO GET INVOLVED.
  3. Following our journey – as newbies in the movie-making business – from initial concept development to a highly-engaging and thought-provoking cinematic experience.  To accompany the movie, we will be sharing all the exciting highs and lows of making a Nollywood movie for social impact on our Vlog, which you can access right here on our website. FOLLOW OUR VLOG.

Once the movie is complete, we hope you will attend one of five public screenings at independent cinemas and online film viewing sites.   WATCH THIS SPACE.

And a lucky few will be able to buy tickets for our glamorous red-carpet movie premier, where they will get to meet the amazing people that made the film possible – both in front of and behind the camera.  The limited tickets will be on a first-come, first-served basis so COME BACK TO THESE PAGES REGULARLY TO CHECK FOR UPDATES.

Follow this link to register your organ donation decision.

Follow this link to find out more about the need for black blood donors and to register to donate blood.